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Sub-brand intro page presenting the RTP Arquivos lockup large in white on a full tan field.
Summary
The introduction page for the RTP Arquivos sub-brand, showing the lockup large and white on the same soft tan panel used by Memória.
Visual description
Two-zone layout: white text column left with the kicker, "Normas de Identidade Visual", blue "Submarcas" heading, the name "RTP Arquivos", and one short paragraph. The tan/brown panel right holds the white horizontal lockup "RTP arquivos_", bold "RTP" with a lighter "arquivos" and a trailing underscore glyph. Blue RTP mark and "Nota" bottom-left, footer bottom-right.
Key takeaway
Arquivos shares Memória's tan, signalling a related "library/archive" family through color without changing the type. Reusing one color across two sibling sub-brands is a deliberate way to group them.
Reuse notes
Opening page for the archive sub-brand; it shares the color page with Memória. Same lighter-contrast caveat on the tan field.
From this deck: RTP Arquivos lockup intro
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