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Split page introducing the RTP Play streaming sub-brand, the RTP monogram plus a lowercase "play_" descriptor, reversed white on electric blue.
Summary
Introduces the RTP Play sub-brand mark, the RTP monogram joined to a lowercase "play_" descriptor ending in an underscore, shown white on a full electric-blue panel.
Visual description
The page splits left-white, right-blue. The blue panel carries the white "RTP play_" lockup centered: the bold "RTP" monogram followed by a lighter lowercase "play" with a trailing underscore. The left column has the "Submarcas" heading, the "RTP Play" subhead, and a short black paragraph on element integrity. Bottom-left note and blue RTP mark.
Key takeaway
The monogram-plus-lowercase-descriptor-with-underscore is the core wordmark construction for the platform/named sub-brands. The trailing underscore gives the streaming brand a subtle command-line, "press play" cue while staying inside the type system.
Reuse notes
Reach for this lockup pattern when naming a product or platform off a master monogram. The intro-on-color page is the first of the three-page sub-brand pattern. The trailing-underscore motif recurs across mundo_, notícias_, açores_ and the other named sub-brands.
From this deck: Sub-brand mark, RTP Play
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