Preview image. Unlock full-res
Sub-brand intro page presenting the RTP Antena 1 Açores lockup large in white on a full green field.
Summary
The introduction page for the RTP Antena 1 Açores sub-brand, showing the full lockup large and white on a saturated green panel.
Visual description
A two-zone layout: a narrow white text column on the left and a large green panel filling the right two-thirds. The text column carries the standard kicker, "Normas de Identidade Visual", the blue "Submarcas" heading, the sub-brand name "RTP Antena 1 Açores", and one short paragraph about the careful relationship between brand elements. On the green field, the lockup reads "RTP antena 1 açores" in white, with bold geometric "RTP", lighter "antena", an oversized numeral "1", and "açores" set smaller beneath. Blue RTP mark and "Nota" line bottom-left; footer bottom-right.
Key takeaway
Devoting an entire color panel to a single hero presentation of the lockup, with nothing competing, sells the sub-brand's color equity before any construction detail is shown. The mixed weight (bold mark, light descriptor) plus the prominent channel number is a tidy way to brand a numbered station.
Reuse notes
Use as the opening "this is the mark" slide for a sub-brand before the variant breakdown. Works only on the brand's own color field; the all-white lockup needs that saturated background for contrast.
From this deck: RTP Antena 1 Açores lockup intro
View deck
