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Sub-brand intro page presenting the RTP África lockup large in white on a full crimson field.
Summary
The introduction page for the RTP África sub-brand, showing the lockup large and white on a deep crimson panel.
Visual description
Two-zone layout: white text column left with the kicker, "Normas de Identidade Visual", blue "Submarcas" heading, the name "RTP África", and one short paragraph. The crimson panel right holds the white horizontal lockup "RTP áfrica_", bold "RTP" with a lighter "áfrica" and a trailing underscore glyph. Blue RTP mark and "Nota" bottom-left, footer bottom-right.
Key takeaway
A single oversized lockup centered on a rich, slightly desaturated red gives the channel a more editorial, premium feel than the brighter sub-brand colors, while keeping the same type system.
Reuse notes
Opening page for the sub-brand. The deep crimson reads as warm and serious; the white lockup needs that depth of field for contrast.
From this deck: RTP África lockup intro
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