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Introduces a compound sub-brand mark, RTP Antena 1 Madeira, combining the Antena 1 numeral lockup with a stacked "madeira" line, white on magenta.
Summary
Introduces a compound regional sub-brand, RTP Antena 1 Madeira, combining the "RTP antena 1" lockup with an added "madeira" line beneath it, white on a magenta panel.
Visual description
The page splits left-white, right-magenta. The magenta panel carries "RTP antena" in bold and light weights with the raised, underlined "1" from the Antena 1 mark, and below it a large "madeira" set roughly at the height of the "antena" text, left-aligned under the numeral. The left column repeats the "Submarcas" heading, "RTP Antena 1 Madeira" subhead, and the standard structural-versions copy.
Key takeaway
The system combines two sub-brand identifiers, a numbered station and a regional qualifier, into a single compound lockup by stacking the region name beneath the existing mark rather than inventing a new construction.
Reuse notes
Useful reference for extending a modular logo system to represent a channel-plus-region combination without breaking the established type hierarchy; the numeral device stays the visual anchor even as text is added.
From this deck: Sub-brand mark, RTP Antena 1 Madeira
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