Sub-brand mark, RTP Notícias

Split page introducing the RTP Notícias news sub-brand, the RTP monogram plus a lowercase "notícias_" descriptor, reversed white on a full red panel.

Styleminimal, corporate-clean, monochrome, technical

Colorlight, vibrant, high-contrast, warm

Typesans-serif, oversized, display

Moodbold, professional, energetic

Industrymedia

Tagssub-brand, logo-presentation, wordmark, lowercase-descriptor, underscore, rtp-noticias, red, news, reversed-logo, two-zone-layout, color-panel

Palette

#FFFFFF

#ED1C24

Summary

Introduces the RTP Notícias sub-brand mark, the RTP monogram joined to a lowercase "notícias_" descriptor, shown white on a full red panel.

Visual description

The page splits left-white, right-red. The red right panel carries the white "RTP notícias_" lockup centered: the bold "RTP" monogram followed by a lighter lowercase "notícias" with a trailing underscore. The left column has the "Submarcas" heading, the "RTP Notícias" subhead, and a short black paragraph on element integrity. Bottom-left note and blue RTP mark.

Key takeaway

The same lowercase-descriptor lockup, now on red, keys the news brand to an urgent color while keeping the family construction. Red for news is a conventional, instantly readable choice slotted into the system.

Reuse notes

The intro-on-color page for RTP Notícias. Reach for this pattern when a news or alert sub-brand needs a distinct, high-urgency color while staying inside a master identity.