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Sub-brand intro page presenting the RTP Memória lockup large in white on a full tan field.
Summary
The introduction page for the RTP Memória sub-brand, showing the lockup large and white on a soft tan panel.
Visual description
Two-zone layout: white text column left with the kicker, "Normas de Identidade Visual", blue "Submarcas" heading, the name "RTP Memória", and one short paragraph. The tan/brown panel right holds the white horizontal lockup "RTP memória_", bold "RTP" with a lighter "memória" and a trailing underscore glyph. Blue RTP mark and "Nota" bottom-left, footer bottom-right.
Key takeaway
The muted tan is the warmest, most understated color in the sub-brand set, fitting an archive/heritage channel; it shows the system can hold a quiet earthy tone alongside the louder primaries without breaking the type rules.
Reuse notes
Opening page for the heritage sub-brand. The tan is light enough that the white lockup carries less contrast than on the saturated colors, but still reads at scale.
From this deck: RTP Memória lockup intro
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