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RTP Memória lockup construction

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RTP Memória lockup construction, corporate-clean, minimal, muted

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Logo Usage

Construction page for RTP Memória showing horizontal and vertical lockups in white-on-tan and full color.

Stylecorporate-clean, minimal, technical, monochrome
Colormuted, earthy, warm
Typesans-serif, display
Moodprofessional, calm, warm
Industrymedia
Tagssub-brand, submarcas, logo-lockup, tan, brown, memoria, horizontal-and-vertical, negative-version, three-up, underscore-glyph
Palette
#C3936F
#0000FF
#FFFFFF
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Summary

The variant breakdown for RTP Memória, laying horizontal and vertical lockups side by side in white-on-tan and full-color forms.

Visual description

Standard left text column (kicker, headings, "RTP Memória", two paragraphs of Portuguese guidance). The right area splits into a tan panel with white lockups (horizontal top, stacked vertical bottom) and a white panel repeating both in color, with blue "RTP" and tan "memória_". Blue RTP mark and "Nota" bottom-left, footer bottom-right.

Key takeaway

The orientation-by-treatment grid applied to a muted earthy primary, proving the template holds even when the brand color is low-saturation.

Reuse notes

Use after the Memória hero intro, before its shared color page with Arquivos. Watch contrast of the white lockup on the lighter tan.

From this deck: RTP Memória lockup construction

View deck
RTP guidelines cover
Slide 1
RTP guidelines table of contents
Slide 2
Section divider, Marca Comercial e Institucional
Slide 3
Sub-divider, Normas de Identidade Visual
Slide 4
Structural versions, RTP Comercial mark
Slide 5
RTP Comercial mark, positive and negative with signature
Slide 6
Structural version, RTP Institucional mark
Slide 7
RTP Institucional horizontal and vertical versions
Slide 8
Chromatic universe, RTP primary and secondary blue
Slide 9
Typographic expression, Okta Neue and Verdana
Slide 10
Sub-divider, Normas de Comportamento Técnico
Slide 11
Clear space, RTP Comercial mark
Slide 12
Minimum size, RTP Comercial mark
Slide 13
Minimum size, RTP Institucional mark
Slide 14
Behavior on color backgrounds
Slide 15
Behavior on photographic backgrounds
Slide 16
Incorrect applications of the mark
Slide 17
Chapter divider, Submarcas
Slide 18
Sub-divider, Submarcas Normas de Identidade Visual
Slide 19
Sub-brand mark, RTP1
Slide 20
RTP1 horizontal and vertical versions
Slide 21
Sub-brand mark, RTP Play
Slide 22
RTP Play horizontal and vertical versions
Slide 23
Sub-brand mark, RTP Mundo
Slide 24
RTP Mundo horizontal and vertical versions
Slide 25
Sub-brand color, RTP1 / RTP Play / RTP Mundo blue
Slide 26
Sub-brand mark, RTP2
Slide 27
RTP2 horizontal and vertical versions
Slide 28
Sub-brand color, RTP2 orange
Slide 29
Sub-brand mark, RTP Notícias
Slide 30
Sub-brand mark, RTP Notícias
Slide 31
Sub-brand mark, RTP Antena 1
Slide 32
Sub-brand mark, RTP Antena 1 (usage variants)
Slide 33
Sub-brand marks, RTP Lusitânia, Fado, Vida
Slide 34
Sub-brand marks, RTP Lusitânia, Fado, Vida (usage variants)
Slide 35
Sub-brand color specification, TV and radio marks
Slide 36
Sub-brand mark, RTP Madeira
Slide 37
Sub-brand mark, RTP Madeira (usage variants)
Slide 38
Sub-brand mark, RTP Antena 1 Madeira
Slide 39
Sub-brand mark, RTP Antena 1 Madeira (usage variants)
Slide 40
Sub-brand mark, RTP Antena 3 Madeira
Slide 41
RTP Antena 3 Madeira submarca lockups
Slide 42
RTP Madeira submarcas color specification
Slide 43
RTP Açores wordmark reveal
Slide 44
RTP Açores sub-brand lockup construction
Slide 45
RTP Antena 1 Açores lockup intro
Slide 46
RTP Antena 1 Açores lockup construction
Slide 47
RTP Açores and Antena 1 Açores color spec
Slide 48
RTP Antena 2 lockup intro
Slide 49
RTP Antena 2 lockup construction
Slide 50
RTP Ópera and RTP Jazz In lockup intro
Slide 51
RTP Ópera and Jazz In lockup construction
Slide 52
RTP Antena 2, Ópera and Jazz In color spec
Slide 53
RTP Antena 3 lockup intro
Slide 54
RTP Antena 3 lockup construction
Slide 55
RTP Antena 3 color spec
Slide 56
RTP África lockup intro
Slide 57
RTP África lockup construction
Slide 58
RTP África color spec
Slide 59
RTP Memória lockup intro
Slide 60
RTP Memória lockup construction
Slide 61
RTP Arquivos lockup intro
Slide 62
RTP Arquivos lockup construction
Slide 63
RTP Memória and Arquivos color spec
Slide 64
RTP Zig Zag lockup intro
Slide 65
RTP Zig Zag lockup construction
Slide 66
RTP Zig Zag color spec
Slide 67
RTP Ensina lockup intro
Slide 68
RTP Ensina lockup construction
Slide 69
RTP Ensina color spec
Slide 70
RTP Arena lockup intro
Slide 71
RTP Arena submarca lockups
Slide 72
RTP Arena color specification
Slide 73
RTP Palco wordmark reveal
Slide 74
RTP Palco submarca lockups
Slide 75
RTP Palco color specification
Slide 76
RTP Solidária wordmark reveal
Slide 77
RTP Solidária submarca lockups
Slide 78
RTP Solidária color specification
Slide 79
RTP typographic specimen (Okta Neue and Verdana)
Slide 80
RTP submarcas section divider (technical behavior chapter)
Slide 81
RTP1 clear-space diagram
Slide 82
RTP1 minimum size specification
Slide 83
RTP1 behavior on color backgrounds grid
Slide 84
RTP1 behavior on photographic backgrounds grid
Slide 85
RTP1 incorrect usage examples
Slide 86
RTP guidelines closing page with agency credit
Slide 87

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