Sub-brand marks, RTP Lusitânia, Fado, Vida

Introduces three radio sub-brand marks at once, RTP Lusitânia, RTP Fado, and RTP Vida, stacked white lockups on a full red panel.

Styleminimal, corporate-clean, monochrome, technical

Colorlight, vibrant, high-contrast, warm

Typesans-serif, oversized, display

Moodbold, professional, energetic

Industrymedia

Tagssub-brand, logo-presentation, wordmark, underscore, rtp-lusitania, rtp-fado, rtp-vida, red, radio, grouped-reveal, two-zone-layout, color-panel

Palette

#FFFFFF

#ED1C24

Summary

Introduces three regional radio sub-brands together, RTP Lusitânia, RTP Fado, and RTP Vida, each set as a white "RTP" plus lowercase descriptor with trailing underscore, stacked on one red panel.

Visual description

Left column on white lists all three sub-brand names under the "Submarcas" heading, followed by a paragraph noting the horizontal and vertical structural versions apply to all three. The red right panel stacks the three lockups vertically with generous spacing: "RTP lusitânia_", "RTP fado_", and "RTP vida_", each in the same bold "RTP" plus lighter lowercase construction as the other sub-brands. Bottom-left disclaimer note and blue RTP mark.

Key takeaway

Grouping three related, lower-profile sub-brands onto a single intro page (rather than one page each) is an efficient way to cover a family of similar marks without repeating the full spread for each.

Reuse notes

Use when several sibling sub-brands share the same construction and color and do not warrant individual spreads; good for regional or niche station variants within a larger broadcast identity.