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Cream slide laying out practical writing rules in a dense multi-column grid of labeled cells, with correct and crossed-out examples and arrow swaps.
Summary
The verbal style guide: a dense grid of writing rules, each a labeled cell covering company name, headings, voice, bullets, contractions, and common confusions, with right/wrong examples.
Visual description
Cream background, header "1.7 / Verbal style guide / Verbal identity". The page is a multi-column matrix of small labeled cells separated by hairline rules, roughly four columns by three rows. Topics include Company name (showing "hcma" set bold lowercase, with the all-caps "HCMA" version crossed out in terracotta), Headings (sentence case approved, Title Case crossed out), Active voice, Empty adjectives, Contractions, Bullet points, Exclamations, Eg/ie, and a "Watch out for" list of homophone swaps using double-arrow notation (Effect affect, Your you're). Lower-left navigation rail with "Verbal style guide" arrowed; footer rule below.
Key takeaway
Packing an entire writing style guide into one labeled-cell grid means every rule lives on a single referenceable page. Reusing the terracotta strikethrough for wrong examples and arrow notation for swaps keeps a dense page consistent and instantly readable.
Reuse notes
The definitive "cheat sheet" layout for editorial or style rules. Reusable wherever many small rules must coexist on one page (grammar, formatting, do/don't). The hairline grid keeps it orderly; do not let cells run uneven lengths. Best at large display size so the small type stays legible. Carries the deck's do/don't visual language (strike + arrows) throughout.
From this deck: Verbal style guide writing rules grid
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