Avatar no-goes

Summary

The avatar misuse page: a grid of nine prohibited treatments, each a crossed-out example, spanning logo replacement, aspect ratio, skew, rotate, outline, circular crop, missing frame space, weight, and hatching.

Visual description

Standard layout: cream left column with section number "2.4.7 Avatar no-goes" and a short line on using the avatar accurately; navigation list lower-left with Avatar bolded. The white panel holds a grid of "don't" cells, each bounded by a thin red-ruled frame with a single red diagonal strike. A wide cell top-left shows the avatar wrongly used beside a partner-logo pill, captioned "Don't use the avatar as a replacement for our logo". The remaining cells form a tidy matrix: "Don't change aspect ratio" (stretched), "Don't skew", "Don't rotate" (tilted), "Don't outline" (hollow stroke), "Don't create circular crops of our logo" (greyed logotype with a circle), "Don't upload without frame space" (avatar flush to a rounded square), "Don't adjust weight" (thinned), and "Don't hatch" (line-filled). The cream footer carries copyright, title, and "Version 01".

Key takeaway

The exhaustive don't-grid: enumerating every realistic misuse as a uniformly-framed, red-struck cell makes the rules scannable and hard to argue with. Giving the most consequential error (using the avatar instead of the logo) a wider hero cell signals priority within the grid.

Reuse notes

The canonical misuse page for any mark; the uniform-cell-with-red-diagonal grid is the most reusable convention in the whole deck. Tailor the specific don'ts to the mark's vulnerabilities (here: skew, rotate, outline, hatch, crop, weight). Keep one consistent strike style across logo and avatar no-go pages so the system reads as one voice.