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A scrapbook-style page of handwritten notes, doodled charts and quick sketches showing how hand annotation works as part of the brand voice.
Summary
A loose, scrapbook page of handwriting, doodled diagrams and quick sketches that defines hand annotation as a deliberate, personal layer of the HCMA brand.
Visual description
Warm cream page, thin left rail with "2.6.4 Hand annotations" and three short notes (handwriting as part of daily process, a personal and nostalgic tone, drawn from the firm's book Process), the half-circle glyph and the contents list with "Type" highlighted. The white panel is filled edge to edge with black hand-drawn marks: a large handwritten "A COLLECTIVE APPROACH TO COMPLEX CHALLENGES", scattered sketched stairs and tree-canopy thumbnails with labels, several pie charts under "ENGAGEMENT STATS", looping phrases like "Design. Give back. Connect.", "Learning - unlearning - trying - failing - trying again", "Putting people over profit", and circled keywords such as "BELONGING". The composition is intentionally informal and irregular, like a designer's working notebook. Standard footer along the bottom.
Key takeaway
Codifying mess: treating handwriting, marginalia and rough sketches as an official brand element with its own page, which gives a polished system a warm, human counter-voice. Mixing hand-drawn charts with hand-lettered slogans signals that even data can carry the personal tone.
Reuse notes
A strong reference for brands that want an informal, human layer alongside disciplined type, common for community, education or practice-led firms. Hard to keep on-brand at scale, so most systems pair it with rules about where handwriting is and is not allowed. Needs genuinely good handwriting and sketching to avoid looking like clip art.
From this deck: HCMA hand annotations specimen
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