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Photographic page showing the hcma logo built as interlocking carved wooden blocks lit warmly against a tan backdrop.
Summary
A full-height photograph of the hcma logo rendered as solid carved wooden blocks, presenting the abstract letterforms as a tangible, interlocking object.
Visual description
The familiar cream left column (about 18%) carries the label "2.1.1 Logo anatomy" top-left, a short justified paragraph, and the vertical nav index with Logo bold-arrowed, above the small black half-disc avatar. The right 82% is filled edge to edge by a warm photograph: the four hcma letterforms cut from light ash and walnut woods, slotted together into the logo's tight rectangle, resting on a sandy tan surface and casting a soft shadow. Warm directional light grazes the grain, separating the puzzle-like pieces and emphasising how the disparate letters lock into one block. The footer hairline carries "© 2022 hcma.ca", "hcma brand guidelines", and "Version 01".
Key takeaway
Proving a flat logo's structural logic by building it as a real physical object and photographing it warmly. The tactile wood translates an abstract mark into something handmade, and the interlocking pieces literally demonstrate the "letters lock into a rectangle" idea from the construction page.
Reuse notes
Strong for brand books that want to humanise a geometric or modular logomark, or for studios with a craft and materials story. Requires a real fabricated object and good product photography. Pairs naturally with a preceding technical construction page like slide 19.
From this deck: Logo as physical wooden object
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