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Avatar construction page using two zoomed detail callouts with bezier point markers to show the customized corners and curves that distinguish the avatar from a circular crop of the logo.
Summary
A construction page arguing the avatar is not merely a circular crop of the logo, using two magnified detail windows with visible bezier anchor points to show its customized corners and curves.
Visual description
Standard layout: cream left column with section number "2.4.1 Avatar anatomy" and a short paragraph; navigation list lower-left with Avatar bolded. The white panel centres a large pale-grey ghost of the angular hcma logotype with the black avatar disc overlaid at its centre. Two dashed-outline detail windows flank it, each magnifying a fragment of the avatar in solid black with small red bezier anchor points and handles drawn on the path, plus thin red connector lines tying each window back to the source area on the mark. The left window is captioned "Customized corners exist in our avatar"; the right, "Customized curves exist in our avatar". The cream footer carries copyright, title, and "Version 01".
Key takeaway
Proving a design decision with vector evidence: overlaying the avatar on a ghosted logo and zooming into specific anchor points (drawn as live bezier handles) visually justifies "this is not a circular crop". The red-points-on-black detail windows are a clean convention for calling out construction subtleties.
Reuse notes
Useful for the construction or rationale page of any mark whose relationship to a parent logo needs explaining, or for documenting why a mark was custom-drawn rather than generated. The zoom-window-with-bezier-handles device reads as authoritative and technical. Needs actual vector detail worth showing; do not fake the anchor points. Pairs with the aspect-ratio and clear-space pages that follow.
From this deck: Avatar anatomy
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