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Solo-branding lockup detail page showing the mark with a vertical url and a ghosted minimum-size diagram dimensioned in inches.
Summary
The solo-branding lockup spec: the hcma mark with its url set vertically up the right edge, shown at full size and again ghosted with inch dimensions calling out the minimum allowable size.
Visual description
Cream left column (about 18%) with "2.3.1 Solo-branding lockups" top-left, the nav index ("Lockups" bold-arrowed) and the half-disc avatar; the column is otherwise sparse. The right white panel centres the solo lockup at large scale: the black hcma mark with "hcma.ca" running vertically up its right side. To the right sits a ghosted grey copy of the same lockup inside a dotted bounding box with dimension lines and a "Minimum size" label, annotated "2.5 in" and "2.25 in" across the top and bottom and "1.6875 in" and "1 in" down the sides, fixing the smallest permitted dimensions. The footer hairline carries "© 2022 hcma.ca", "hcma brand guidelines", and "Version 01".
Key takeaway
Pairing a crisp full-size lockup with a dimensioned, ghosted minimum-size diagram on the same page, so the asset and its hard size floor sit together. The vertical url keeps the lockup compact and reads as a deliberate, considered arrangement.
Reuse notes
A tight single-variant spec page; reuse for any lockup that needs both a hero presentation and an exact minimum-size callout. Inch dimensions suit print-led brands; add px equivalents for digital. Forms a pair with the co-branding spec on slide 36.
From this deck: Solo-branding lockup spec
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