Preview image. Unlock full-res
A graphics page defining the brand's 4:3 artwork format, mixing real commissioned illustrations with cross-marked aspect-ratio diagrams and an art-seal stamp note.
Summary
A graphics page establishing artwork as a brand element confined to a 4:3 aspect ratio, shown through commissioned illustration examples, ratio diagrams and an art-seal stamping convention.
Visual description
Warm cream background, section number "2.8.4 Artworks" top-left on a hairline rule. The left column explains that the brand's 4:3 ratio can be treated as a solid block to carve into or a blank canvas to add to, building a growing collection. The right area arranges several elements on a white panel: framed artwork examples on a wall, a "Grandview Heights" project illustration, a hand-drawn-bordered landscape illustration labelled "4:3 landscape orientation", a large grey crossed rectangle marked "Artwork area / 4:3 aspect ratio" for portrait, a deckled-edge watercolour paper swatch ("Arches watercolour paper or similar"), and a note on the hcma art seal stamped onto artwork with a handwritten print number ("09/80"). The persistent left-rail section index (Graphics in bold with an arrow) and the standard footer sit on hairline rules.
Key takeaway
Treating commissioned artwork as a governed brand asset with a fixed aspect ratio, a numbered-edition art seal and a specified paper stock, rather than as loose decoration. The mix of finished examples and crossed-rectangle templates on one page both inspires and instructs.
Reuse notes
A sophisticated reference for design-led organisations that commission or collect artwork and want it to feel like part of the identity. The editioning and seal details suit firms with a physical, gallery-like brand presence. Overkill for a purely digital product brand.
From this deck: Artworks 4:3 format templates
View deck
