Co-branding lockup usage and clear space

Summary

A logo-rules page demonstrating co-branding lockups: it pairs the hcma mark with generic black pill "client or partner logo" placeholders in side-by-side, stacked, and logo-cloud arrangements, all sitting on a faint construction grid that encodes a 63% clear-space rule.

Visual description

The deck's standard layout: a warm cream left column carries the section number "2.3.3 Co-branding lockup usage", three short instructional paragraphs, and the lower-left navigation list (Logo, Tagline, Lockups in bold, Avatar, Colour, Type, Imagery, Graphics, Applications) above the half-circle bullet glyph. The white content panel holds several grid-based diagrams. Top left, a "Side-by-side logos" example places the black hcma.ca wordmark beside a black rounded "client or partner logo" pill on a square grid with diagonal-hatched cells. Top right, the same pairing is crossed out with a thin red diagonal and labelled "Never use this lockup for co-branding". A small greyed hcma mark in the middle annotates that clear space equals 63% of the logo scale. Lower left shows "Stacked logos"; the large right block is a "Logo cloud" matrix where the hcma mark sits among many placeholder pills of varying shapes (rounded, square, cloud, oval), each centred in its grid cell with center-line ticks. A cream footer runs "© 2022 hcma.ca", "hcma brand guidelines", "Version 01".

Key takeaway

The construction-grid treatment that turns an abstract clear-space rule into something visual: every placeholder logo is centred in a measured cell with hatching and center-line ticks, so "63% clear space" reads at a glance. Using a neutral black pill as a stand-in for any partner logo keeps the rule legible regardless of the real co-brand.

Reuse notes

A reusable template for the co-branding or lockup page of a brand guideline, especially for firms that frequently partner and need parity rules. The grid-and-placeholder system scales to any number of arrangements (side-by-side, stacked, cloud). Pair with a dedicated clear-space page. Reads as dry and technical by design; not for expressive brand moments.