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Minimum-size page showing the hcma mark at descending scales over a ruler, with print and digital minimums set as a small bold spec list.
Summary
The minimum-size page: the solid hcma logo repeated at four shrinking scales above a measurement ruler, paired with a tidy bold spec list of the smallest allowable print and digital dimensions.
Visual description
Cream left column (about 18%) with "2.1.3 Minimum size" top-left, a short intro paragraph, then two labelled spec blocks: "Minimum allowable size for print" with "Width 0.5 in / Height 0.375 in", and "Minimum allowable size for digital" with "Width 72 px / Height 54 px", the labels set bold. Below sit the nav index (Logo bold-arrowed) and the half-disc avatar. The right white panel shows the black hcma mark four times across the middle, each instance smaller than the last, the two largest sitting above a fine horizontal ruler and the two smallest carrying their own short measure bars tagged "0.5 in" and "72 px". The footer hairline carries "© 2022 hcma.ca", "hcma brand guidelines", and "Version 01".
Key takeaway
Showing minimum size as a literal step-down sequence at true relative scale over a ruler, so the smallest viable mark is something you can see rather than just a number. Splitting the spec into separate print and digital blocks keeps the rule unambiguous.
Reuse notes
A standard but well-executed minimum-size page; directly reusable for any logo guideline. The descending-scale-over-ruler device reads instantly in print or on screen. Stays within the book's monochrome technical style.
From this deck: Logo minimum size specs
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