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The secondary typeface spread, an oversized grey "P22 Mackinac" serif specimen over a belief-purpose-vision paragraph and a Bold/Medium/Book weight list.
Summary
The secondary typeface page: a giant ghosted "P22 Mackinac" serif specimen sits above a belief / purpose / vision passage set in the face, with its Bold, Medium and Book weights listed below.
Visual description
Warm cream page, thin left rail with "2.6.2 Secondary typeface", a rationale paragraph (chosen to complement Neue Haas Grotesk, noting its tall x-height and varied weights), the half-circle glyph and the contents list with "Type" highlighted. The white panel leads with "P22 Mackinac" set across the top in a pale grey high-contrast serif at huge size, baseline rules ghosting through it. Beneath it, a multi-line paragraph in the same serif reads as a brand statement structured "Our belief / ... Our purpose / ... Our vision / ...", demonstrating the face at running-text size. The lower-left lists the weight ladder, "P22 Mackinac Pro" Bold, Medium and Book with italics, each tagged "(Adobe Fonts)". Standard footer along the bottom.
Key takeaway
The same name-as-specimen device as the primary-type page, but in serif, keeping the two typeface spreads visually parallel. Setting the brand's belief-purpose-vision text in the secondary face does double duty: it shows the type in use and reinforces the messaging.
Reuse notes
A natural companion layout to the primary-typeface page, useful whenever a system pairs a sans workhorse with an expressive serif. Reusing real brand copy as the specimen text is a tidy way to avoid lorem ipsum. Keep foundry tags so the correct licence is sourced.
From this deck: HCMA secondary typeface, P22 Mackinac Pro
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