Logo as a graphic crop dos and donts

Logo as a graphic crop dos and donts, editorial, minimal, light

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A graphics page showing dos and donts for the logo-crop image frame, with a good complementary photo crop and three poor crops struck through with a red diagonal.

Summary

The rules page for the logo-as-frame device: a do/don't comparison contrasting a correctly complemented photo crop against three rejected crops, each crossed out in red.

Visual description

Warm cream background, section number "2.8.5 Logo as a graphic" top-left on a hairline rule. A short left text column repeats that these are 16:9 crops for image frames and colour-pairing graphics within the report and proposal templates. The right area pairs examples with captions in two columns. The left column shows acceptable uses: a lakeside island photo framed by the logo crop ("Do select a colour that compliments the photo") and two high-quality interior renderings with people ("Higher quality renderings with people can be used in crops"). The right column shows three prohibited uses, each struck through with a thin red diagonal: a low-quality rendering, a flat line-drawing in crop, and a rough sketch in crop, captioned "Don't use low quality renderings", "Don't use drawings in crops" and "Don't use sketches in crops". The persistent left-rail section index (Graphics in bold with an arrow) and the standard footer sit on hairline rules.

Key takeaway

Closing the logo-crop section with an explicit do/don't pairing that reuses the same red-strike marker from the photography rules, so the whole deck speaks one visual language of permission and prohibition. Showing the acceptable and rejected crops at equal size makes the quality bar concrete.

Reuse notes

A clear template for governing how a masking or framing device may be filled. Especially relevant where teams might drop in low-fidelity renderings or sketches that would cheapen the brand. Keep the contrast between a clearly good and clearly bad example sharp so the rule is unambiguous.

From this deck: Logo as a graphic crop dos and donts

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