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Full-bleed pale-blue section divider with an oversized lowercase "tagline" wordmark anchored to the top-left corner.
Summary
A chapter-divider slide that breaks from the cream-and-white system: a full pale-blue field with a single huge lowercase "tagline" set in the corner to open the section.
Visual description
The whole slide is a flat dusty pale-blue (#B4D2DD). The word "tagline" is set very large in a black lowercase grotesque, pushed into the top-left corner so it bleeds slightly off the top edge. The usual section header and body copy are absent; instead the bottom-left carries the vertical navigation index with "Tagline" now bold and arrowed (Logo above it, then Lockups, Avatar, Colour, Type, Imagery, Graphics, Applications) and the small black half-disc avatar. A thin footer carries "© 2022 hcma.ca", "hcma brand guidelines", and "Version 01". The colour shift plus the oversized single word signals a new chapter at a glance.
Key takeaway
Using a full-bleed colour change and one oversized lowercase section word as the only divider device, with the nav rail updating to show where you are. It paces a long guideline with zero ornament while making chapter breaks unmistakable.
Reuse notes
A reusable section-opener pattern for long brand books or reports: pick a flat brand colour, drop the chapter name oversized in a corner, keep the nav rail for orientation. Cheap to template and instantly recognisable. Rotate the colour per chapter to differentiate sections.
From this deck: Tagline section divider
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