Logo scaling increments diagram

Summary

A logo-scaling reference that stacks dimension labels along a rising diagonal, one pill per quarter-inch width step, with alternating black-fill highlights at the round-number sizes.

Visual description

Cream left column (about 18%) with "2.1.2 Aspect ratio" top-left, two short justified paragraphs explaining that the 4:3 ratio must be retained when scaling, the vertical nav index (Logo bold-arrowed) and the half-disc avatar. The right white panel holds a single large diagram labelled "Not to scale" at top-left. A diagonal line climbs from lower-left to upper-right, and along it a ladder of rounded pill labels lists logo dimensions in quarter-inch increments, "0.5 x 0.375", "0.75 x 0.5625", up to "8 x 6". Every whole-inch step ("1 x 0.75", "2 x 1.5", "3 x 2.25", "4 x 3", ... "8 x 6") is filled solid black with white text while the in-between steps are white outlined pills, and a horizontal ruler 0 to 8 runs along the bottom with faint dotted leaders connecting each label down to it. The footer hairline carries "© 2022 hcma.ca", "hcma brand guidelines", and "Version 01".

Key takeaway

Encoding a dry size table as a rising diagonal staircase, then using a black-fill rhythm to flag the round-number sizes so the chart scans instantly. The "Not to scale" disclaimer plus dotted leaders keep it honest and legible.

Reuse notes

A useful pattern for any scale, sizing, or spec ladder where many values need to read at a glance. The diagonal works only when there is a clean linear relationship between the values. Consistent with the book's technical-diagram language.