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An imagery direction page titled "Celebrating product", pairing a left text column with a grid of styled studio shots of printed and physical brand artefacts.
Summary
An imagery-category page on product photography. A left text column sits beside a grid of more formal, styled studio shots of printed publications, tote bags, packaging and crafted objects.
Visual description
Warm cream background, section number "2.7.7 Artefact photography" top-left on a hairline rule. The left column carries the oversized lowercase two-line headline "Celebrating product" over three justified paragraphs noting that product artefacts need a more formal styled shoot, lit with interesting shadows. The right two-thirds is a three-row gridless-gutter photo block, roughly eight frames per row, showing a blue printed cover, a "Brand Guidelines" book, a "PROCESS / how to create community buildings with impact" cover, hard-hats, tote bags reading "ORIGINAL", stacked orange "ILUSTRAD/AS" spines, woven baskets and a red "the rules do not apply" print. The persistent left-rail section index (Imagery in bold with an arrow) and the standard footer sit on hairline rules.
Key takeaway
Holding one fixed layout across three consecutive imagery pages while swapping only the content (places, process, product) so the category reads as a coherent trilogy. The shift from candid to styled studio shots is communicated purely through the photos, not through any change in template.
Reuse notes
A useful pattern for showing how to photograph deliverables, printed matter and merch in a guidelines deck or a studio portfolio. Needs cleanly styled, well-lit product photography; mismatched lighting across the grid will read as inconsistent rather than curated.
From this deck: Celebrating product artefact photography grid
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