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Cream slide introducing the firm through a serif headline lockup and two columns of running serif body copy on a wide grid.
Summary
The "about hcma" introduction: a serif headline lockup "Allow us to introduce ourselves" over two dense columns of warm serif prose explaining who the firm is.
Visual description
Cream background with the header "1.1 / About hcma / Verbal identity". Upper-left carries a stacked serif headline, "Allow us to / introduce ourselves", with "introduce ourselves" weighted as the larger line. Below, two columns of justified serif body copy (P22 Mackinac) tell the firm's story, with "hcma" bold inside the text and select phrases in italics. A small black half-circle mark and a vertical navigation list of the verbal-identity sub-sections (About hcma, Brand foundations, Core messaging, and so on) sit in the lower-left rail, with the current item arrowed. Footer rule repeats copyright and version.
Key takeaway
Setting a long introduction entirely in a warm serif and breaking it into two readable columns makes a wall of copy feel like an essay rather than a slide. The persistent lower-left navigation list, with an arrow marking the current sub-section, orients the reader inside a long chapter without a heavy sidebar.
Reuse notes
Good for any about, manifesto, or narrative-heavy page that genuinely needs body copy. The two-column serif setting wants enough text to fill both columns; a few lines would float. The arrowed sidebar index is reusable across every content page in a long document for wayfinding.
From this deck: About hcma introduction
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