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A full-bleed pale-blue chapter divider with the single oversized lowercase word "applications" anchored to the top-left corner.
Summary
A chapter divider opening the Applications section: a calm pale-blue full-bleed field carrying just the one oversized lowercase word "applications".
Visual description
The whole frame is a soft pale blue, identical to the earlier graphics divider. The single word "applications" is set in a heavy lowercase grotesque, very large, locked into the top-left corner and running nearly the full width. The lower-left holds the small hcma half-circle mark above the section index list (Logo, Tagline, Lockups, Avatar, Colour, Type, Imagery, Graphics, then "Applications" in bold with an arrow), confirming the deck has reached its final chapter. The standard footer ("© 2022 hcma.ca", "hcma brand guidelines", "Version 01") runs along the bottom on a hairline rule. No imagery, no decoration.
Key takeaway
The consistency of the divider system: every section opener is the same pale-blue field with one oversized lowercase word and the running index, so chapter breaks are instantly recognisable across the whole document. Repetition is the feature, not a limitation.
Reuse notes
Reusable as the closing-chapter divider in a long guideline or report built on this divider system. The fixed colour and layout mean new sections can be added indefinitely without redesign. Pairs with cream content pages so each blue divider reads as a clean pause.
From this deck: Applications section opener
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