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Cream slide explaining the tagline evolution, with two columns of body copy above an oversized outlined "curiosity applied" wordmark spanning the page.
Summary
The tagline page: two columns of explanatory copy at the top give way to a huge outlined "curiosity applied" wordmark stretched across the lower half.
Visual description
Cream background, header "1.4 / Our tagline / Verbal identity". The upper third holds two columns of small sans body copy explaining how the tagline evolved from "what's possible?" to "curiosity applied". The lower two-thirds is dominated by the tagline itself, "curiosity applied", set extremely large in an outlined (stroke-only, hollow) lowercase grotesque that runs nearly edge to edge, tinted to a soft tonal value against the cream so it reads as a graphic field rather than loud type. Lower-left navigation rail with "Our tagline" arrowed; footer rule below.
Key takeaway
Rendering the tagline as an oversized outlined wordmark, rather than solid, lets it fill the page as quiet texture while the explanatory copy stays legible above it. The hollow letterforms feel architectural and on-brand for a design firm, and keep a giant phrase from overpowering the slide.
Reuse notes
A handsome way to feature a tagline, slogan, or key phrase as hero typography without it shouting. Works when the phrase is short and the typeface has strong outlined forms. The tonal outline only reads on a warm or mid-value background; on white it can disappear. Pair with small body copy so the page still carries information.
From this deck: Our tagline curiosity applied
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