HCMA graphic typeface, Bolden

Summary

The graphic typeface page: a heavy ink-bled "BOLDEN" specimen with a zoom detail and full alphabet, above a row of poster applications using the face for activist, high-impact statements.

Visual description

Warm cream page, thin left rail with "2.6.3 Graphic typeface", a note (Bolden is the tertiary face, used sparingly for graphic impact, inspired by wood type with ink-bled edges), the half-circle glyph and the contents list with "Type" highlighted. The white panel shows "BOLDEN" set large and bold on the left, a circular loupe magnifying one letter's roughened ink-bled edge in the centre, and the full uppercase alphabet "ABCDEFGHIJKLMN OPQRSTUVWXYZ" ghosted grey on the right. Below runs a six-tile strip of poster applications: a blue "A COLLECTIVE APPROACH TO COMPLEX CHALLENGES" cover, a dense blue scatter-pattern page, and flat colour posters reading "INFLUENCE POLICY", "DIGNITY FOR ALL", "EMBRACE INCLUSION", plus a black "PROCESS / How to create inclusive wayfinding systems with impact" cover with arrow accents. Standard footer along the bottom.

Key takeaway

Giving an expressive display face its own page and immediately grounding it in applied posters, so the rule "use sparingly for impact" is shown, not just stated. The magnifying loupe on the ink-bled edge sells the typeface's texture as a deliberate brand asset.

Reuse notes

A good model for documenting a third, character-heavy display face that sits apart from the workhorse fonts. The activist poster examples tie the face to a voice; swap in your own statements. Reserve this treatment for brands that genuinely have a loud register to deploy.