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Pale blue subsection divider with a lowercase "logo" headline top-left and the large black hcma logomark anchored in the lower right.
Summary
A subsection divider opening the Logo chapter: a lowercase "logo" headline top-left on a pale blue field with the chunky black hcma logomark bottom-right.
Visual description
Full-bleed pale dusty blue (#B3CEDA). The word "logo" sits in the upper-left in heavy black lowercase grotesque, bleeding toward the left edge. The lower-right corner holds the hcma logomark large, the dense interlocking black mark reading h-c-m-a. A small lower-left navigation rail lists the visual-identity sub-sections (Logo, Tagline, Lockups, Avatar, Colour, Type, Imagery, Graphics, Applications) with "Logo" arrowed and bold. Footer rule carries copyright and version. The layout echoes the cover's corner-to-corner diagonal but in a cooler sub-palette color.
Key takeaway
Giving each sub-section its own background color from the brand palette (pale blue here) while keeping the exact divider grammar, one-word lowercase title, logomark in the opposite corner, signals "new sub-chapter" and adds variety without breaking the system. It also previews the colour flexibility the palette section will teach.
Reuse notes
A neat way to color-code sub-sections within a chapter while holding one layout. Reuse the cover's diagonal composition with a different palette color per sub-section. Works only if the palette has enough mid-value colors that black type and the logomark stay legible. Keep the navigation rail so the reader always knows their place.
From this deck: Logo subsection divider
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