HCMA business cards page

Summary

A business-card page showing the two-colour-way system: dimensioned black-on-white card fronts above two full-colour organic-pattern backs, with a styled photograph of a printed card to prove the foil-stamp effect.

Visual description

Cream background, left rail intact (section label "2.9.2 Business cards" top-left; three copy blocks on the colour ways, foil stamping and stock; crescent mark plus the vertical Applications nav at lower-left; hairline footer at the bottom). The right field holds a two-by-something grid. Top row: two card fronts shown as thin-ruled rectangles with quarter-inch dimension callouts, one reading "Darryl Condon / Managing Principal" with office, mobile and address lines, the other a "Firstname Lastname / Title Goes Here" placeholder. Middle row, labelled "Colour way A" and "Colour way B": two card backs filled edge to edge with the brand's interlocking organic-blob pattern in burnt orange, cornflower blue, teal, salmon and grey, each tiled with small white repeating hcma logomarks. To their right sits a photographic mockup: a stack of printed cards on a saturated orange surface, the patterned face catching light to show the white foil logo and a soft cast shadow.

Key takeaway

Showing a card system as three registers at once: a measured front spec, the flat full-bleed pattern back, and a real photograph that proves the white-foil-on-pattern finish. Tiling the logomark into the organic pattern turns the brand mark into a repeatable texture rather than a single stamp.

Reuse notes

A strong template for the business-card spread of an identity system that has a generative pattern. Works when you can commission a proper product photo to sell the print finish; the flat artwork alone undersells foil and stock. The interlocking-blob pattern is bespoke to hcma; swap in your own modular shape set.