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Terracotta cover with an oversized lowercase "brand guidelines" headline top-left and the blocky hcma logomark bottom-right.
Summary
The title slide: a flat terracotta field carrying a huge two-line lowercase "brand guidelines" headline in the top-left and the chunky black hcma logomark anchored bottom-right.
Visual description
Full-bleed terracotta red (#A6422A) background. The headline "brand guidelines" sits at top-left in a heavy black grotesque sans, set lowercase across two lines, bleeding toward the left edge. The lower-right corner holds the hcma logomark, a dense black mark built from interlocking blocky letterforms reading h-c-m-a. A thin footer rule runs along the bottom: "© 2022 hcma.ca" left, "hcma brand guidelines" center-left, "Version 01" toward the right with a page number at the far right.
Key takeaway
The confidence of a single flat brand color carrying the whole cover, with type pinned to one corner and the logomark to the opposite corner so the diagonal tension does all the composition. Lowercase, oversized, and weighty reads as plain-spoken but serious.
Reuse notes
A strong template for any brand guideline or internal document cover where the brand owns a distinctive accent color. Depends on a recognizable logomark to anchor the empty corner. The corner-to-corner diagonal needs real negative space to breathe, so it suits 16:9 better than tighter formats.
From this deck: HCMA brand guidelines cover
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