Titillium misuse spread

Summary

A Titillium do/don't page: the left "DO" column shows a correctly set press-release layout (F1 display headline over Titillium body), while the right "DO NOT" column shows Titillium misused as a giant headline, centered, and in all-caps, each struck through in red.

Visual description

Warm cream background with the standard top hairline ("Visual Identity / Typography", headline "Titillium", subhead "Misuse", page "120"). A narrow left text column gives two rules under bold subheads (use F1 fonts for headlines; use Titillium for long reads only). The main area splits into a "DO" column on the left and a "DO NOT" column on the right. The DO column shows a full press-release sample: a "PRESS RELEASE" display headline in the F1 face, a bold intro line, and several paragraphs of left-aligned Titillium body copy. The DO NOT column stacks three crossed-out examples: "LIGHTS OUT AWAY WE GO" set huge in Titillium as a display headline (red strike), the same long passage set centered (red strike), and a version set justified or in caps (red strike), each with a small explanatory caption.

Key takeaway

Anchoring the misuse page with one fully-built correct artifact (a real press release) on the left so the "right" answer is shown in context, not just stated, then listing the specific wrong uses beside it with red strikes. Using the F1 catchphrase "Lights out and away we go" as the bad example keeps the lesson on-brand and memorable.

Reuse notes

A clear template for governing a body typeface: show the one correct application against the common temptations to misuse it (too big, centered, all-caps). The do/don't column convention should match the other misuse pages in the document. Reach for it whenever a secondary font keeps getting pushed into display roles.