Display F1 logo large-scale on carbon

Summary

A logo-reveal page on dark carbon: the extended "extreme" Display F1 mark shown at large scale, stretching wide and bleeding off the bottom edge.

Visual description

Near-black carbon (#15192B) full-bleed. The white running header runs across the top ("Visual Identity, F1 Logo", "Display F1 logo", page 33) with the corner bracket. The left column describes the Display cut as the "extreme" logo with reduced negative space and a size guide warning not to use it below 5p0 / 60pt. The bright red Display F1 mark dominates the lower half, drawn long and low so it runs off the left and bottom edges, with a small red "TM" at the lower right. Its narrower negative spaces and extended proportions read as faster and more aggressive than the Standard cut.

Key takeaway

Letting the Display mark bleed off-canvas at large scale to enact its own brief, the logo is "designed to dominate", so the page lets it dominate. The off-edge crop on a dark field maximises the sense of speed and scale.

Reuse notes

A strong hero treatment for a display/extreme logo variant. Best reserved for the one cut meant to go big; pairing it with a dark bleed amplifies the drama. Needs a logo whose extended form actually differs from the standard cut to justify the page.