F1 brand architecture diagram

Summary

The brand architecture map: a connector-line hierarchy placing the F1 masterbrand at the top alongside its sister series and the FIA, then branching down into F1 Labs sub-brands and a long list of on-track and off-track offerings, with Paddock Club called out in gold.

Visual description

Cream background, header with "Brand architecture". A large white rounded panel holds the diagram. Across the top sit related marks linked by dotted lines: GP3 Series, F2 Championship, the red F1 mark (centre, largest), and the FIA roundel. Solid connector lines drop from F1 to two branches: "F1 Labs*" on the left (with F1-lockup children Education, Innovation, Sustainability) and "2018" on the right. Beneath, an "On Track" / "Off Track" split brackets a gold "Paddock Club" label, and two columns of F1-mark lock-ups list offerings (Experiences, 2 Seater, Fanzone, News, Gamezone, Pitstop, Driver Fitness, Store, Events, Fan Festival, Tickets on one side; .com, TV, Esports on the other). A footnote reads "* Sub-brand titles TBC".

Key takeaway

Using the actual brand-mark lock-ups as the nodes of the architecture tree, so the diagram doubles as a lock-up catalogue. The single gold accent on Paddock Club marks the one true sub-brand amid a sea of red F1 lock-ups, encoding hierarchy through colour.

Reuse notes

The reference for a masterbrand/sub-brand architecture page when an organisation has many products under one dominant brand. Reuse the connector-line tree with logo nodes and a single accent colour to flag exceptions. Best on a clean white panel; the node count here is near the upper limit before it crowds.