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Cream page demonstrating how the partner bucket device flexes to fit differently shaped partner logos, shown as two columns of four horizontal and four vertical lock-ups.
Summary
A page showing the flexible "bucket" device that lets the partner lock-up adapt to any logo shape, illustrated as two columns (horizontal and vertical) of four lock-ups each using differently proportioned partner marks.
Visual description
Cream background, header with "Partner logo / Bucket flexibility". A left column of grey notes explains the equal-weight principle and the horizontal vs vertical bucket rules. To its right, two stacked example columns: the left "Horizontal" column lists four wide lock-ups (Johnnie Walker, Heineken, Pirelli, Tata Communications), each with the red F1 mark, red bucket rule and partner logo; the right "Vertical" column shows the same four partners as vertical constructs. The varied logo shapes (a tall figure, a wide wordmark, a boxed mark) show the bucket stretching to fit each.
Key takeaway
The "one device, many shapes" demonstration: holding the F1 mark and the red bucket rule constant while the bucket box flexes around logos of very different proportions. Showing the same partner set in both orientations proves the system scales.
Reuse notes
The page to include when a co-brand container must accommodate unpredictable partner logo shapes. Reuse the side-by-side horizontal/vertical proof to reassure that any new partner will fit. Real partner artwork at correct colour is essential for it to read as a rule rather than a mock-up.
From this deck: Partner bucket-device flexibility
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