Standard logo orientation do and don't

Summary

The orientation rules for the Standard logo: the approved horizontal and vertical-up positions shown as DO, against a crossed-out vertical-down version under DO NOT.

Visual description

Cream (#F7F3EC) page with the running header ("Visual Identity, F1 Logo", "Standard F1 logo / Orientation", page 29). The left column explains horizontal as standard and vertical (rotated 90 degrees anticlockwise so the mark reads "upward") as the alternate. The right area is split into a "DO" zone and a "DO NOT" zone by hairline rules. Under DO: a large horizontal red mark in a rounded white tile, plus a tall rounded tile showing the mark rotated vertically upward. Under DO NOT: a faded/desaturated red mark rotated the wrong way (vertical-down), struck through with a single diagonal line and captioned about negative associations.

Key takeaway

The DO / DO NOT split with a single diagonal strike-through on the wrong example, and the rationale tied to meaning (rotate up = positive, down = negative). Showing both permitted orientations as real tiles, not just arrows, removes ambiguity.

Reuse notes

A clean, reusable orientation page for logos that support rotation. The diagonal-strike convention is consistent across this deck's misuse slides, so it pairs cleanly with them. Use the faded treatment to clearly mark the forbidden case.