Display logo orientation do and don't

Summary

The orientation rules for the Display logo: approved horizontal and vertical-up positions under DO, against a crossed-out vertical-down version under DO NOT. Mirrors the Standard-logo orientation page with the extended cut.

Visual description

Cream (#F7F3EC) page with the running header ("Visual Identity, F1 Logo", "Display F1 logo / Orientation", page 35). The left column repeats the horizontal-as-standard / vertical-up-as-alternate guidance. The right area splits into "DO" and "DO NOT" zones on hairline rules. Under DO: a large horizontal red Display mark in a rounded white tile, and a tall rounded tile with the mark rotated 90 degrees anticlockwise to read upward. Under DO NOT: a faded red Display mark rotated the wrong way (vertical-down), struck through with a single diagonal line and a note about negative associations.

Key takeaway

Applying the exact same DO / DO NOT orientation logic to a second logo cut, so users learn one rule that covers the whole family. The faded-plus-strike convention clearly flags the forbidden case and stays consistent across the deck.

Reuse notes

Reuse the Standard-logo orientation template for each additional cut to keep rules uniform. The diagonal-strike and "rotate up not down" rationale are directly portable. Best read as a pair with its Standard-logo counterpart.