Line length, body copy

Summary

A line-length (measure) spec showing the same long-read paragraph set twice, once at a narrow minimum measure and once at a wide maximum, to bracket how many words per line body copy should run.

Visual description

Off-white page, standard running header with "Visual Identity / Typography" top left, title "Line length / Body copy" center-left, page 92 top right, under a hairline rule. A short left column of body copy explains keeping line spacing between 110 and 125 percent of point size. The right two-thirds holds two body-copy blocks side by side, each headed by a small label: a "Minimum Line Length Guide" set narrow on the left and a "Maximum Line Length Guide" set wider on the right, both running the same Alfa-Romeo-returns-to-F1 article text so the difference is purely in measure. Word-count notes accompany the labels.

Key takeaway

Teaching measure by setting one identical passage at both extremes, so the reader judges comfortable line length by direct comparison rather than an abstract character count. Labeling each column minimum and maximum brackets the acceptable range cleanly.

Reuse notes

A reusable "line length / measure" page. The same-text-at-two-widths comparison is the clearest way to specify measure. Pairs naturally with the leading and baseline-grid pages around it in a body-copy section.