Combining our fonts - Impact plus Inform

Summary

A font-combination page laid out as a visual equation: Impact display fonts plus Inform body fonts equals layered headline-and-body lockups, organised in three labelled columns (IMPACT, INFORM, TOGETHER) with red plus and equals icons.

Visual description

Warm off-white background, standard header ("Visual Identity / Typography", bold "Combining our fonts" headline, page 74, curved rule). Three columns sit under bold rules and headers: "IMPACT / DISPLAY HEADLINES" (left), "INFORM / DISPLAY BODY" (centre), "TOGETHER / HEADLINE AND BODY" (right), each with a short grey explanatory paragraph. Below, white rounded cards form an equation: the left card shows "WIDE / Wide" with an "OR" divider to a "BLACK / Black" card; a small red circular "+" links to the centre card showing "BOLD / Bold / & / REGULAR / Regular"; red circular "=" icons link to two dark result cards on the right, each a finished lockup ("WIDE DISPLAY HEADLINE" over "BOLD SUB HEADLINE" and "Regular Text paragraph", and the same with "BLACK DISPLAY HEADLINE"). The red plus/equals operators turn pairing rules into a literal formula.

Key takeaway

Expressing type-pairing rules as a visual equation: pick one display face, add the body faces, equals a built lockup, with red "+" and "=" operators carrying the logic. Showing the actual combined result cards on the right (dark lockups with headline, sub-headline and body) makes the abstract rule concrete.

Reuse notes

An excellent template for the "how to combine" page of a type system, turning rules into something scannable and memorable. The plus/equals device scales to more inputs. The single red accent against neutral cards keeps the operators legible; reuse the equation pattern for grids, layouts or any compositional rule, not just type.