F1 Formula 1 logo construction

F1 Formula 1 logo construction, editorial, minimal, dark

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Dark page breaking the F1 Formula 1 logo into its two parts, the red F1 mark and the white "Formula 1" wordmark, each bracket-labeled.

Summary

A construction page that defines the F1 Formula 1 logo as two stacked components: the red angular F1 mark on top and the white "Formula 1" wordmark below, each labeled with a bracket.

Visual description

Near-black (#0A0E1A) page with the white hairline header ("Visual Identity / Logo Lock-ups"), title "F1 Formula 1 logo", page "47", and corner-bracket rule. A short left column explains the logo is comprised of the F1 logo plus the Formula 1 wordmark and that following pages cover its configurations. The center-right stacks two large elements: the red angular "F1" mark, labeled at its left with a small square bracket reading "F1 logo"; and below it the white "Formula 1" wordmark with a trademark "TM", labeled at its left "Formula 1 Wordmark". Generous negative space surrounds both.

Key takeaway

Defining a composite logo by literally separating and bracket-labeling its parts on one page before showing configurations. The big, calm presentation of mark-over-wordmark with thin square brackets makes the anatomy obvious.

Reuse notes

A clean template for the "what the logo is made of" page in any guide where the logo combines a symbol and a wordmark. The square bracket labels are a quiet, reusable annotation style. Best on a dark field for a red-and-white mark; invert for light contexts.

From this deck: F1 Formula 1 logo construction

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Formula 1 brand guidelines cover
Slide 1
Introduction statement
Slide 2
Table of contents (Our Story to Typography)
Slide 3
Table of contents continued (Typography to Graphic Patterns)
Slide 4
Table of contents continued (Visual Principles to Circuit Icons)
Slide 5
Our Story section opener
Slide 6
Marketing strategy (Who / What / How / Why)
Slide 7
Our mission full-bleed statement
Slide 8
It all starts with the fan
Slide 9
Make the spectacle more spectacular
Slide 10
F1 Break Borders manifesto spread
Slide 11
F1 personality word stack
Slide 12
F1 design behaviours, "Feel the blood boil
Slide 13
F1 tone of voice, "Grit Guts Fire Fury
Slide 14
James Hunt death-quote slide
Slide 15
Visual Identity section divider
Slide 16
The heart of the brand overview
Slide 17
F1 primary logo presentation
Slide 18
F1 logo suite
Slide 19
Colour split type spread
Slide 20
F1 brand colours swatch page
Slide 21
Speed Attack Control type statement
Slide 22
Formula 1 typeface weights specimen
Slide 23
F1 Logo master grid section opener
Slide 24
F1 logo sizes (Standard, Display, Micro)
Slide 25
Standard Logo section opener
Slide 26
Standard F1 logo on carbon black
Slide 27
Standard logo clear space diagram
Slide 28
Standard logo orientation do and don't
Slide 29
Standard logo example applications
Slide 30
Standard logo misuse grid
Slide 31
Display Logo section opener
Slide 32
Display F1 logo large-scale on carbon
Slide 33
Display logo clear space diagram
Slide 34
Display logo orientation do and don't
Slide 35
Display logo example applications
Slide 36
Display logo misuse and limits
Slide 37
Micro Logo section opener
Slide 38
Micro F1 logo clear space and orientation
Slide 39
Micro F1 logo example applications
Slide 40
Micro F1 logo misuse (do not enlarge)
Slide 41
Logo Colour section divider
Slide 42
Logo colour approved combinations
Slide 43
Logo Lock-ups section divider
Slide 44
Logo lock-ups overview (Formula 1 and Championship)
Slide 45
F1 Formula 1 logo sub-section divider
Slide 46
F1 Formula 1 logo construction
Slide 47
F1 Formula 1 logo configurations
Slide 48
F1 Formula 1 logo clear space
Slide 49
F1 Formula 1 logo colour lock-ups
Slide 50
F1 Formula 1 logo example applications
Slide 51
F1 Formula 1 logo misuse
Slide 52
F1 Championship logo sub-section divider
Slide 53
F1 Championship logo construction
Slide 54
F1 Championship logo configurations
Slide 55
F1 Championship logo clear space
Slide 56
F1 Championship logo colour lock-ups
Slide 57
F1 Championship logo example applications
Slide 58
Colour section opener on warm red
Slide 59
Primary colours specification
Slide 60
Primary colour proportional usage
Slide 61
Primary colour palette in application
Slide 62
Typography section opener on warm red
Slide 63
Formula 1 typeface title page
Slide 64
Type voice sample - speed attack control
Slide 65
Formula 1 typeface overview - four weights
Slide 66
F1 Wide weight - voice of speed
Slide 67
F1 Black weight - voice of strength
Slide 68
F1 Bold weight - engineered voice
Slide 69
F1 Regular weight - voice of the mechanic
Slide 70
Titillium body typeface for long reads
Slide 71
How to use type sub-section title
Slide 72
Impact vs Inform - display and body roles
Slide 73
Combining our fonts - Impact plus Inform
Slide 74
Combining our fonts, examples
Slide 75
Typographic hierarchy
Slide 76
Use of caps, the scream of the engine
Slide 77
Use of caps, weight specimens
Slide 78
Avoid capitals in long copy
Slide 79
Sentence case driver names
Slide 80
Sentence case weight specimens
Slide 81
Tracking and kerning specimen
Slide 82
Tracking and kerning settings
Slide 83
Leading, tight is right
Slide 84
Leading, F1 Black headlines
Slide 85
Leading, F1 Wide headlines
Slide 86
Leading, F1 Bold headlines
Slide 87
Type alignment, left centre right
Slide 88
Type alignment templates
Slide 89
Baseline grid, suggested point sizes
Slide 90
Leading for body, F1 Bold and Regular
Slide 91
Line length, body copy
Slide 92
F1 typography colour intro slide
Slide 93
F1 type colour combinations slide
Slide 94
F1 type colour tints slide
Slide 95
F1 type colour misuse slide
Slide 96
F1 typography misuse grid slide
Slide 97
F1 Special Characters section divider
Slide 98
F1 ligatures specimen slide
Slide 99
Ligatures in F1 Regular
Slide 100
Ligatures in F1 Bold
Slide 101
Ligatures in F1 Black
Slide 102
Ligatures in F1 Wide
Slide 103
Alternate characters introduction
Slide 104
Alternate characters - dialing up the attitude
Slide 105
Alternate characters - stylistic sets
Slide 106
Alternate characters glyph set - F1 Regular
Slide 107
F1 Bold alternate characters
Slide 108
F1 Black alternate characters
Slide 109
F1 Wide alternate characters
Slide 110
Alternate characters misuse spread
Slide 111
F1 tabular glyphs grid
Slide 112
Tabular lining rows and tables
Slide 113
Regional characters diacritics grid
Slide 114
Regional characters F1 Black leading
Slide 115
Regional characters F1 Wide leading
Slide 116
Regional characters F1 Bold leading
Slide 117
Titillium section divider
Slide 118
Titillium long-read font specimen
Slide 119
Titillium misuse spread
Slide 120
F1 System red section opener
Slide 121
Grid system divider
Slide 122
Base grid 12pt square
Slide 123
F1 base grid scaling
Slide 124
F1 base grid setup in InDesign
Slide 125
F1 layout grid (dark)
Slide 126
F1 layout grid sizing
Slide 127
F1 layout grid columns, margins and gutters
Slide 128
F1 layout grid five-step set-up
Slide 129
F1 layout grid across-format consistency
Slide 130
F1 "Graphic Devices" section opener
Slide 131
F1 "Thick and Thin Lines" section opener
Slide 132
F1 thick and thin lines overview
Slide 133
F1 thick and thin lines with content
Slide 134
F1 rounded corner ratios
Slide 135
F1 thick and thin lines colour
Slide 136
F1 the red line and logo relationships
Slide 137
F1 thick and thin lines misuse
Slide 138
F1 "Container Devices" section opener
Slide 139
Container devices intro slide
Slide 140
Standard container sizing spec
Slide 141
Standard container uses spec
Slide 142
Tabbed container construction spec
Slide 143
Container devices example functions
Slide 144
Rounded boxes misuse spec
Slide 145
Graphic Patterns section divider
Slide 146
Graphic patterns four types
Slide 147
Graphic patterns colour pairings
Slide 148
Graphic patterns type alignment
Slide 149
Graphic patterns scaling
Slide 150
Graphic patterns structural and background use
Slide 151
Graphic patterns misuse spec
Slide 152
Visual Principles section divider
Slide 153
Extreme forces visual principles
Slide 154
Tight not loose layout principle
Slide 155
Activating and filling space principle
Slide 156
Putting it all together section opener
Slide 157
Constructing a layout three-step workflow
Slide 158
Layout examples applied templates
Slide 159
Basic document variations template library
Slide 160
Display and posters layout examples
Slide 161
Digital assets layout examples
Slide 162
Fixed Application red section divider
Slide 163
Uniform apparel mockups
Slide 164
Apparel merchandise mockups
Slide 165
Trackside photography treatment
Slide 166
Transport livery mockups
Slide 167
Passes and credentials system
Slide 168
Stationery suite mockups
Slide 169
Office signage 3D render
Slide 170
Social media avatar application
Slide 171
Seasonal Identity section divider
Slide 172
F1 Seasonal Identity placeholder note
Slide 173
Partner Lock-ups section divider
Slide 174
Partner logo lock-up introduction
Slide 175
Horizontal partner lock-up examples
Slide 176
Horizontal lock-up construction diagram
Slide 177
Vertical partner lock-up examples
Slide 178
Vertical lock-up construction diagram
Slide 179
Partner bucket-device flexibility
Slide 180
Partner lock-up colour rules
Slide 181
Partner lock-up misuse
Slide 182
F1 brand guidelines contact page
Slide 183
Appendix section divider
Slide 184
Brand Architecture section divider
Slide 185
Brand architecture overview copy
Slide 186
F1 brand architecture diagram
Slide 187
F1 sub-brand construct guide
Slide 188
Paddock Club section divider
Slide 189
Paddock Club wordmark
Slide 190
Paddock Club logo configurations
Slide 191
Paddock Club logo colours
Slide 192
Paddock Club colour palette
Slide 193
Paddock Club scale and placement
Slide 194
Paddock Club application mockups
Slide 195
Photography section opener
Slide 196
Supporting photography art direction
Slide 197
Fans photography grid
Slide 198
At the race photography grid
Slide 199
Stocks and finishes section opener
Slide 200
Paper stocks Heaven 42 and Corona Offset
Slide 201
Paper stocks Munken and Sirio
Slide 202
Specialist finishes foils and metallics
Slide 203
Circuit icons section opener
Slide 204
Circuit graphics icon set
Slide 205

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