Sentence case driver names

Summary

A dark specimen page that lists driver surnames (Hamilton, Vettel, Raikkonen, Verstappen, Ericsson, Hartley, Perez, Bottas) stacked in large sentence-case display type to show the calmer, upper-and-lowercase headline option.

Visual description

Near-black full bleed with the running header in white and grey: "Visual Identity / Typography" top left, title "Typography details / Sentence case" center-left, page 80 top right, under a hairline rule rounding at the corner. A short left column explains sentence-case headlines are less shouty but can still be bold. The right two-thirds is filled by a tight vertical stack of driver surnames in cream display type, each on its own line, set upper-and-lowercase. The extended F1 letterforms and accented characters (the umlauts on Raikkonen, the accent on Perez) are visible, and the last name runs off the bottom edge.

Key takeaway

Using a meaningful word list (the grid of drivers) as the type specimen instead of placeholder text, so the page is both a spec and a piece of brand content. The tight stacked leading turns the names into a single graphic column and quietly shows off the accented glyphs.

Reuse notes

A good "sentence case" or alternate-case spec page, and a model for specimens generally: pick words that belong to the brand's world. Needs a display face with enough character to carry a column of names at this scale.