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A white slide with a TONE GUIDELINES headline and four numbered rules, each pairing a bold all-caps rule title with a paragraph of explanation.
Summary
A tone rules page on white: a big TONE GUIDELINES headline over four numbered rules, each a bold all-caps title on the left paired with a short explanatory paragraph on the right.
Visual description
White background with the standard small all-caps header (centered Nike swoosh, LANGUAGE and COPYWRITING TONE labels). "TONE GUIDELINES" sits at the top-left in oversized black condensed sans across two lines. Below, four rules stack in a two-column structure: each row has a small "RULE 01"-"RULE 04" label and a bold all-caps title on the left with a sentence-case paragraph on the right. The rules read "GET REAL OR GET OUT", "MOVE OUT OF THEIR WAY", "IF YOU MUST SPEAK, KEEP IT SIMPLE", and "CONTEXT IS EVERY-THING", each with a short body about writing for Gen Z. ©2021 NIKE INC. anchors the bottom-left.
Key takeaway
The rule-title-plus-explanation row: a punchy all-caps directive on the left, the nuance carried in smaller body copy on the right, numbered so they read as a sequence. It lets a guideline be both quotable and detailed on one page.
Reuse notes
A clean, reusable layout for any numbered set of principles or rules that each need a sentence of context. The left-title / right-body split scales to four to six rules before it gets crowded. Pairs naturally after a punchier "this not that" tone slide that states the voice in single words.
From this deck: Tone guidelines, four numbered rules
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