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A hard yellow/black vertical split contrasting a "DO" list against a "DON'T" list for writing Empower supporting copy.
Summary
A do-and-don't copy slide built as a full-bleed vertical color split: a yellow left half headed "DO" against a black right half headed "DON'T", each with a matching bulleted list.
Visual description
The frame is cut down the middle into a saturated amber-yellow left panel and a near-black right panel. The utility header runs across the top in each panel's inverse color ("BRAND DEFINING EMPOWER" left, "LANGUAGE / COPYWRITING TONE" centered on the Nike swoosh, "2021 CREATIVE GUIDELINES" right). The left panel reads "HOW TO WRITE SUPPORTING COPY FOR EMPOWER:" above an oversized black "DO", followed by five dash-led rules in black. The right panel mirrors it with a large yellow "DON'T" and five dash-led rules in yellow. All type is a bold grotesque, set large, with the two columns symmetrical. "©2021 NIKE INC." sits bottom-left.
Key takeaway
The full-bleed two-color split that makes a do/don't comparison instantly legible before a word is read: positive guidance lives in the warm color, prohibitions in the dark inverse. Setting both lists in the same oversized type keeps the two halves visually equal.
Reuse notes
A reusable pattern for guideline, onboarding, or best-practice slides wherever a binary contrast (do/don't, before/after, right/wrong) needs to land fast. The two-tone block carries the meaning, so keep the lists balanced in length; works in any brand color paired with black.
From this deck: Do / Don't copywriting split
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