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A white guideline page showing the yellow Play New CTA lockup over a colorful illustrated face across five aspect-ratio panels.
Summary
The CTA-on-image page: the same yellow "Play New" script lockup, this time placed over a vivid illustrated portrait, shown across five aspect ratios.
Visual description
White background, standard running header and "CTA LAYOUT / ON IMAGE" label at left. The body repeats the lockup at five sizes (wide "4X2" and "3X2" on top; upright "2X2", "3X4", "2X3" below). Each panel crops into a bright stylized illustration of a green-skinned face blowing a large pink bubblegum bubble, with red and purple accents. The two-line yellow italic script "Play / New" lockup, swoosh built into the descender, sits over the bubble area, with a small swoosh in the bottom-left corner. The illustration crops closer in the narrower frames. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.
Key takeaway
Proving the CTA lockup works over illustration as well as flat color, holding one accent color (yellow) so it stays legible against a busy, multi-color image. Keeping the corner swoosh constant ties the on-image version back to the on-color version.
Reuse notes
Use alongside the CTA-on-color page to show the same mark across both backgrounds. The yellow-on-illustration legibility depends on a controlled image with a clear area for the lockup. Reusable pattern for any campaign that mixes flat-color and illustrated assets.
From this deck: Nike Empower CTA Layout on image
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