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White specimen page showing the Spanish "Nuevas/Nueva" masthead built across nine amber poster tiles in different aspect ratios.
Summary
A localization specimen page: the Spanish "Nuevas" / "Nueva" masthead shown across nine amber poster tiles in varied aspect ratios on a white background.
Visual description
Full-bleed white with the standard running header and centered black swoosh; the centered section labels read "DESIGN GUIDELINES" and the right cluster "TRANSLATIONS". A small black sans heading top-left reads "TRANSLATIONS / SPANISH EXAMPLES". Below, a grid of amber (#FFB81C) tiles, each a poster showing the red serif word "Nuevas" or "Nueva" with a small Nike swoosh and a red "XXX." placeholder modifier line. The tiles come in labeled aspect ratios (4X2, 2X2, 3X2, 3X4, 2X3) arranged in two rows, demonstrating how the masthead reflows across formats. Footer "©2021 NIKE INC." bottom-left.
Key takeaway
Documenting a flexible masthead as a grid of real poster tiles in every target aspect ratio, with the format ratios labeled, so a localized headline system is shown working rather than just described. Using "XXX." as a visible placeholder keeps focus on the masthead behavior.
Reuse notes
A clear reference for type-specimen and localization pages in brand guidelines, where one wordmark must adapt across formats and languages. The labeled aspect-ratio grid is reusable for responsive logo, masthead or template documentation. White ground plus colored tiles reads as a working spec sheet rather than a hero page.
From this deck: Spanish masthead specimens
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