Why do we need it green serif statement

Summary

A rationale slide on a flat green field: a small centered "WHY DO WE NEED IT?" question over two large centered black serif paragraphs answering it.

Visual description

Full-bleed bright green background. A black utility header runs across the top ("BRAND DEFINING EMPOWER" left, "EMPOWERED CREATIVE NETWORK / WHAT IS IT" centered on the swoosh, "2021 CREATIVE GUIDELINES" right). Just below center-top sits a small all-caps "WHY DO WE NEED IT?". The body is two centered paragraphs in the same high-contrast display serif, now black on green: a short first paragraph ("If we want to define the future of sport, we must work with the future.") and a longer second one about Nike setting the tone of sport and co-creating with Future Chasers. Type fills most of the frame. "©2021 NIKE INC." bottom-left.

Key takeaway

Keeping the serif statement format but rotating the field color (green here, cyan elsewhere) to vary the rhythm within one chapter. The tiny all-caps question above the big serif answer is a simple, repeatable Q-then-A structure.

Reuse notes

Pairs with the other ECN serif statement slides as a color-varied set. The small-question / large-answer device works for any rationale or "why this matters" beat; the flat saturated field demands high-contrast black type to stay legible.