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A magenta divider filling the top with a giant black HOW TO WRITE NEW headline that includes quote marks and a fill-in-the-blank rule.
Summary
A sub-section divider on magenta whose entire upper half is a giant black "HOW TO WRITE 'NEW _____'" headline, the underscore standing in as a literal blank.
Visual description
Full-bleed magenta. A small all-caps utility header runs across the top (BRAND DEFINING EMPOWER left, the centered Nike swoosh flanked by LANGUAGE labels, 2021 CREATIVE GUIDELINES right). Beneath it, set in massive black condensed sans, "HOW TO WRITE" runs across the top edge and "NEW ______" sits below it inside oversized opening and closing quotation marks, with a long horizontal underscore drawn as the blank to be filled. A small "01" index sits at the start. The lower two-thirds is empty magenta; ©2021 NIKE INC. anchors the bottom-left.
Key takeaway
Encoding the section's whole idea into the divider headline itself: the quotation marks and the drawn underscore visually teach the "NEW ____" formula before any rule is stated. The same top-anchored, edge-to-edge big-type divider system as the yellow chapter break, recolored for the sub-section.
Reuse notes
A strong divider when the section is about a naming or copy formula, since the headline can demonstrate the template. Reuse the oversized-type-with-page-number divider system across a deck and just change the color and words. Keep the blank or placeholder visually distinct so the formula reads at a glance.
From this deck: How to write New blank section divider
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