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Yellow audience slide with a two-tone "GENERATION Z" masthead, a consumer definition, and three numbered black sans insight blocks on the right.
Summary
An audience-profile slide: an oversized two-tone "GENERATION Z" masthead and consumer stats on the left, with three numbered behavioral insight blocks on the right, all on yellow.
Visual description
Full-bleed signal yellow (#FFE600) with the standard running header and centered black swoosh. Top-left, "GENERATION Z" is set in a bold all-caps sans at large size, split in two tones: "GEN" and "Z" in black, "ERATION" in white, so the word reads at two scales of contrast at once. Below it a black sans block reads "CONSUMER: BORN: 1997-2012 (8-23 Y/O) DIGITAL NATIVES". The right half holds three numbered insight blocks (01, 02, 03), each with a bold all-caps black headline and two to three lines of supporting copy: generation of 'isms' and diversity; most well educated but least active generation; 2020 has been hard. Footer "©2021 NIKE INC." bottom-left.
Key takeaway
The two-tone masthead trick, splitting one word across black and white so it carries both a bold title and a subtle texture in a single line. Pairing a demographic definition on the left with numbered behavioral insights on the right keeps an audience slide both factual and scannable.
Reuse notes
A solid template for audience or persona slides in strategy decks. The numbered three-block column is reusable for any "three things to know" content. The two-tone headline depends on enough contrast between the two fills; black and white on yellow works because both are high contrast against the ground.
From this deck: Generation Z insights
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