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A white guideline page showing Headline Layout B as a full-bleed athlete portrait on a yellow-green gradient with a centered cyan New / Oddballs lockup overlaid.
Summary
The hero example of Headline Layout B: the New / Oddballs lockup set in cyan directly over a full-bleed athlete portrait, where type and image share the frame.
Visual description
White background with the running header and a left-aligned "HEADLINE LAYOUT B" label. The body is one wide full-bleed image: a close, dramatically lit portrait of a young man tilting his head back, his teal-dyed hair and pink-and-orange lit skin set against a yellow-to-green gradient field. Centered over the face is a cyan italic serif-display "New" masthead with a cyan condensed all-caps "ODDBALLS." modifier directly beneath it; a small cyan swoosh and "PLAY NEW" tag sit at the lower edges. Footer: "©2021 NIKE INC." left, "nike-empower-creative-2021" right.
Key takeaway
The art-background variant of the headline system: the same New + modifier grammar, but laid over a full portrait so the type integrates with imagery instead of sitting on a flat color. Picking one accent color (cyan) for the whole lockup keeps it legible over a busy photo.
Reuse notes
Reach for this when a headline needs to live on photography rather than a color block. Demands a strong, color-controlled image so the single-color type stays readable. Pair with Layout A (the flat-color version) so the system covers both color and art backgrounds.
From this deck: Nike Empower Headline Layout B New Oddballs masthead
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