What's the same / what's new split over video still

Summary

A strategy slide stating the 2021 shift as two parallel columns, "what's the same" and "what's new," typeset in green serif over a faded photographic still of skaters in a bare room.

Visual description

A muted, slightly washed-out film still fills the frame: several young people on roller skates in an empty cream-walled space. Over it, a centered green section header "OUR 2021 SHIFT" sits under the Nike swoosh on the running guideline header (BRAND DEFINING EMPOWER, EMPOWERED CREATIVE NETWORK, STRATEGIC APPROACH, 2021 CREATIVE GUIDELINES). The lower two-thirds splits into two columns: each opens with a small all-caps label ("WHAT'S THE SAME:" / "WHAT'S NEW:") above an oversized italic-serif statement in the same green ("Using our platform to inspire and elevate athletes." / "Using our platform to empower future chasers."). All type is the one green over the photo.

Key takeaway

The same-sentence-stem structure: two columns that begin identically and diverge only in the last clause, making the strategic change instantly legible. And running large green serif copy directly over a desaturated photo so the image reads as texture, not a competing subject.

Reuse notes

Strong for before/after or continuity/change slides in strategy and brand decks. The twin-column parallel-copy device is reusable wherever two ideas should be compared at a glance. Needs a low-contrast or desaturated background image so the overlaid type stays readable; busy or bright photos will fight the text.