Nike Empower approved color pairings grid

Summary

A color-system page that proves out twelve approved two-tone pairings, each shown as a stacked italic "New / New" lockup where the type and its block trade the two campaign colors.

Visual description

White background with the standard running header: "BRAND DEFINING / EMPOWER" left, "DESIGN GUIDELINES" and a centered Nike swoosh, "COLOR" and "2021 CREATIVE GUIDELINES" right. A left-aligned title "APPROVED COLOR PAIRINGS" sits above one line of body copy ("Stay within these twelve pairing variations when making work for the campaign."). Below, a grid of six wide blocks (two rows of three) each split into an upper and lower band; every cell stacks two oversized italic serif-display "New" words so the foreground color of one band is the background of the other. The pairings run hot and electric: magenta/green, red/cyan, purple/green, orange/red, green/blue, blue/yellow. A small "©2021 NIKE INC." footer sits bottom-left, "nike-empower-creative-2021" bottom-right.

Key takeaway

Demonstrating an abstract color system through the brand's own headline word instead of plain swatches, so the rule and the asset are shown at once. The reciprocal type-and-block color swap reads instantly as "these two go together."

Reuse notes

A strong template for any brand book page that needs to lock down approved color combinations rather than single colors. Works best when the brand has a signature word or mark to repeat. The intensity here is specific to a youth campaign; tone the saturation down for calmer brands.